A window into Maggie’s world:
Entering the vivid range of her cinematic oeuvre through a poetic visual identity that honors her iconic legacy.
Overview
ArtScience Cinema honors Maggie Cheung’s iconic career with a retrospective featuring her 7 notable films and collaborations with directors like Wong Kar-Wai, Stanley Tong, and Ann Hui. Well known to be an ‘emblem of love’, we want to honour Maggie Cheung’s legacy by showcasing her great versatility and elegance carried through her films. The project scope includes a key visual design adapted into digital formats, a marketing postcard, and a collectible ticket.
How do we create a ‘tactile’ experience, a key visual that is strong and striking to represent such a iconic film icon?
ArtScience Cinema by ArtScience Museum
2021
Visual Identity, Print
fellow design TEAM
Xin qian Chua
•Disclaimer: Visuals used are for research and reference purposes only. Copyright belongs to their respective owners.
Poetic with Neo-noir Colors paired with a distinct yet elegant typeface
We utilised a close-up of the film still and the visual places the focus mainly on Maggie as the subject of the film programme. Neon green typography supports the theme of Vividly Maggie, with energy that is both bold and feminine, as well as retro and contemporary.
A Curated Experience
For cinema going audiences, the postcard and ticket can be given as a set. Maggie's face is framed by the window and film titles, as the ticket is slotted onto the postcard. This follows the same visual language of the KV of framing the content around Maggie and puts the focus on her as the subject of the film programme.
