Building a design system that allows communal engagement and personalities through crowd-generated artworks.
Overview
Raffles Place, as Singapore’s Central Business District (CBD), is a vibrant hub but often feels impersonal, lacking a strong connection with its working community. How can we use placemaking to transform perceptions, fostering a sense of belonging and positive recognition?
'What’s Your Buzz Mark?' campaign plays on “trademark,” inviting the public to create unique designs that reflect both the bold energy of Raffles Place based on their personality traits. The crowd-generated artworks were installed on public benches to foster ownership. These could also be turned into personalised tokens for retail perks, while game installations inject vibrancy and shareable moments into public areas.
Known to be an urban jungle, how do we develop novel and delightful ways that could make the CBD more personal and relatable?
Raffles Place Alliance, LopeLab
2023
Campaign, Identity Design, Environmental Graphics,UI/UX
fellow design TEAM
Izyanti Asaari
Xin qian Chua
IFFAH DAHIYAH
Design System
Inspired by the Raffles Place’s brandmark, a total of 10 pattern glyphs were designed to be part of the graphic formula to form the buzzmark.
6 Personas, 10 traits and over 4000 possibilities. What is yours?
Infusing the CBD with a personal Buzz with a Pop-up event.
Onsite Interactive: Buzzspot Game
We transforms passive spaces into playgrounds of interaction.
