A research space that brings people together and facilitate conversation, just like our void decks.
Straying far from the idea of it being a dry market research place ‘Our Void Deck’ aspires to emanate the same sense of community and belonging of the void decks.
Overview
Remember the days of gathering with neighbours downstairs for meaningful conversations? In Singapore, the void deck, the open space at the foot of HDB flats, has long been a hub of community life. Inspired by this spirit, Grapevine Consulting is launching Our Void Deck, a market research facility that also serves as a space for connection, play, small businesses, and events.
Users visiting the website are primarily looking for one thing: how to get there. With numerous transport options to navigate, the challenge was not only to simplify this journey but also to capture the brand’s warm and lively communal spirit in its identity.
Grapevine Consultancy
2021
Brand Identity, UI/UX
fellow design TEAM
Xin qian Chua, Ayesha Jumari
IFFAH DAHIYAH
“We were told that it can be very inaccessible to get here.”
The client shared with us that it is very important for the website to be able to help with the direction to the location.
How do we improve accessibility, ensuring it’s user-friendly and easy to navigate for the visitors?
A 'Getting Here' button will be accessible throughout the site, allowing users to easily find directions any time.
Introduce a simple, semi-realistic illustrated map to guide users.
Condense transport options into five categories: 'MRT, Bus, Car, Drop-off and Accessible Entrance', including image galleries of iconic landmarks for users to easily identify while navigating.
