Inside a Conspiracy: An Angel’s Mission
An invitation to the public to join Adam in a mission experiencing a limbo of threatening choices.
Overview
A painted portrait of Egypt (and its corruption) than of Islam, ‘Boy From Heaven’ is a film about the power struggle between institutions; the political and religious elite. The studio chose to showcase the film in the form of an intriguing card game, inviting people to navigate a conspiracy as Adam, the ‘Secret Angel’. Drawn to the web of intrigue, can you emerge unscathed?
What will hook people’s attention and gain interest for the film?
Anticipate Pictures
2023
Social Media marketing
fellow design TEAM
Xin qian Chua
AYESHA JUMARI, Xin qian Chua, gabriel EE
What would you do with the cards you are dealt with?
You (Adam) are thrown into a web of conspiracy, figuring out how to a your way as a secret ‘angel’. As you meet the other characters along the way, you will experience a limbo of threatening choices.
The social media posts were strategically released, dropping object clues representing different trigger points in the film. Inviting the public to join the secret mission was an exciting idea, as people could follow along with the plot.
Leaving a Trail of Breadcrumbs
For the launch of the card game, we released object clues to the public, who were then prompted to navigate between two choices.
The card also flips to reveal an accompanying quote from the film.
